Getting young people to vote: From #VOTESELFISH to Bite the Ballot

Personal attacks, mud-slinging, celebrity endorsement, scare tactics, brightly coloured buses and getting creative with the facts have long been an essential part of any political party's election campaign toolkit. Who can forget the Tories' "New Labour, New Danger" poster featuring a demon-eyed Tony Blair? But rarely do such techniques stir much interest among the under-25s – a problem a number of new initiatives are trying to address.