Gambling firms criticised for 'enticing' loss-making customers

Exclusive: VIP schemes lead to claims that industry is ‘merely paying lip service to safer gambling’ Betting firms are recruiting specialist staff to lure high-spending “VIP” customers who lose significant sums of money, prompting concerns about the industry’s commitment to promote safer gambling, say experts.VIP schemes have been cited in a succession of cases in which addicts were showered with free gifts as they racked up thousands of pounds of losses. But midway