Future bright for British cinema amid on demand services boom

With the boom in on demand home entertainment, UK cinema is fighting back and finding more and more innovative ways to attract audiences. While many might expect traditional cinema to be buckling under the pressure from the likes of Netflix, Amazon Prime Video and Now TV, it is in fact thriving and doing better than ever. Empire magazine's editor in chief Terri White is confident about the future of cinema and feels there's a place for every kind of film.