Cookie monsters: why your browsing history could mean rip-off prices | Arwa Mahdawi

By collecting data on how desperate we are to buy and how much we can afford to pay, companies are finding sophisticated new ways to squeeze extra cash from unwitting shoppersEven rocket scientists, I would wager, are befuddled by airline pricing. One minute, a flight you’re looking at costs £400; 30 seconds later it has increased by £100. Panic sets in; you buy a ticket before it ascends out of your price range.I experienced this fluctuation frustration recently while trying t