Can you tell one crisp flavour from another? – video

Crisps! Everyone has their favourites, from salt and vinegar to roast chicken, prawn cocktail to cheese and onion. But how much are our preferences for those allegedly delicious flavours influenced by clever packaging and suggestive naming? We tested this by asking people to sit a blindfolded taste test. Identifying one crisp flavour from another sounds easy, right?Neuro cuisine: exploring the science of flavourContinue reading...