Buddha branding is everywhere – but what do Buddhists think?

Buddhism is all about restraint and detachment, so no wonder the religion’s philosophy is proving popular at the start of a year in which many already feel anxiousNew year, new tenuously legitimate diet rooted in spirituality. The Buddha diet is one of January’s horde. Ostensibly rooted in sensible, restrictive eating, it’s also one of the latest examples of consumer society co-opting asceticism to sell stuff. The book Buddha’s Diet is climbing bestseller lists; Buddha bo