Bruised pollsters hope to regain trust during general election campaign | Alan Travis

The opinion pollsters have had a bruising time after failing to predict the result of the 2015 general election, last November’s US presidential election and the EU referendum.The polls were, for example, right to suggest that Hillary Clinton would win the popular vote but both the last general election and the unexpected Brexit vote last June led to some head scratching among the pollsters.After the 2015 debacle, when psephologists widely predicted a hung parliament instead of an outright