Believe it or not, Brits are becoming less materialistic | Peter Ormerod

It is commonly assumed that we are consuming more and more stuff. But not only is the opposite true, we’re also becoming better sharersModern Britain, eh? What a soulless, consumerist, materialistic society we’ve become, buying more and more stuff to fill our spiritual void, equating belongings with status and success, obsessed with owning things and showing them off to impress our peers.It’s a common observation. But it’s also looking increasingly outdated. Because one o