Baron Cohen's Brothers Grimsby Flops In US

The film's name was changed for US audiences, but Sacha Baron Cohen's The Brothers Grimsby has still proved to be a flop across the Atlantic. The movie, called Grimsby in the UK, opened to just $3.2m (£2.2m) at the box office, raising questions about the British comedian's bankability. "We certainly wanted more," said Rory Bruer, Sony's distribution chief.