Bake Off needs 3 million viewers to break even, Channel 4 says
Broadcaster’s creative chief says she would be ‘absolutely delighted’ if show, bought for £75m, gained audience of 5 million or moreChannel 4 needs the Great British Bake Off to attract at least 3 million viewers per episode to break even on its blockbuster £75m deal to buy the show, the creative chief of the broadcaster has revealed.Jay Hunt told the Edinburgh international TV festival she would be delighted if the programme attracted between 5 million and 7 millio
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