Amazon aims to cut customer waiting times to zero with a drive-through supermarket

Technology continues to make it possible to optimise every aspect of business, meaning that "zero" as a business goal – zero excess capacity, zero waste, zero errors (not forgetting zero-hours contracts, regrettably) – is now theoretically possible. Just think of how the rise of the sharing economy has led to the success of the zero marginal cost model. And now Amazon could be on the cusp of introducing another zero into the business lexicon – zero delivery time. That's to say, the time r