Zen and the art of Cannes Lions

“What is this festival anyway?” asked a bemused Dave Grohl to an audience of star struck advertising folk.
Few of the execs in the room ­who had spent the last few days pickling their vital organs in Rosé were in a fit state to respond. But, there are a few ways to answer Dave’s question.
Excess knows few limitations
For many the festival is a marathon piss-up, circa 1987. You'd think Maggie was still clinging onto power and the referendum on 23 June was a