02-11-2022 12:18 via thedrum.com

YouTube ready for primetime with a third-party subscription streaming offer

Platform working with the likes of Paramount+, Starz, AMC+, Showtime and ViX+.
YouTube will play host to third-party subscription streaming services for the first time in the US as the video portal diversifies away from user and creator-generated content and towards primetime.
Having abandoned efforts to curate scripted original programming such as Cobra Kai (now a Netflix title), the platform is instead working with the likes of Paramount+, Starz, AMC+, Showtime and ViX+ to showcase t
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