Your e-commerce strategy isn’t complete unless it includes video

Online brands not using video might be missing a trick. For The Drum’s e-commerce deep dive, Kimara Saldanha and Robyn Bailey of agency Found explore a new creative approach to campaign structure and video content.
It’s easy to get caught up in chasing new developments and expanding tech capabilities when your team should really be championing what you already have and thinking creatively about how you can use it better.
But the most important thing that marketers and advertisers can