Young people are facing a mental health crisis like never before. Can a new brand really help them?

Leading mental health charities have come together to create a space to provide advice and online resources for young people.
Designing something from scratch usually sparks an incredible rush of excitement. But when presented with the results of how the pandemic is impacting people and then asked to help, you’re forced to pause. Mental health surveys show that around one in five people are having problems nationally.
Here’s the scary bit. When you look at a younger demographic speci