XHamster strips backs its porn hamster logo after crowdsourced rebrand

Pornography brand xHamster has unrolled a logo refresh upon its original hamster creative that has adorned the site for eight years.
Launching with the site back in 2007, the hamster avatar has “evolved” after a crowdsourced rebrand effort featuring 40 designers from across the world.
A total of 190 entries were submitted to the brand with it eventually settling on a stripped back monotone entry. 
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Alexander Hawkins, chief marketing officer of xHamster, told