Xbox drafts Twitter in Gears of War 4 #PartnerUp promo

Xbox has tag teamed with Twitter in a new social media campaign called #PartnerUp, looking to drive awareness around the launch of Gears of War.
Gamers interested in winning a copy of the game and other ‘goodies’ are invited to tweet using #PartnerUp, whereupon the @XboxUK account will automatically accept their entry.
In attempt to build the game’s community, the social network has been tapped. Mike Rapson, category manager, Xbox Games said: “Gears of War 4 is an inheren