Xaxis confirms Nicolas Bidon as EMEA lead

Xaxis has today (27 July) named Nicolas Bidon as its former Plista-lead as chief executive for EMEA, replacing Caspar Schlikum who is  relocating to APAC where he’ll head up Wunderman.
As Xaxis CEO, EMEA, Bidon will be responsible for leading its strategy and operations across the company’s markets in the region, including helping to drive growth for Xaxis specialist companies Light Reaction, Bannerconnect and Plista.
Prior to this role Bidon has served as global CEO for Pl