xAd acquires WeatherBug to bolster its location-specific marketing capabilities

Location-based marketing firm xAd has acquired the popular weather app, WeatherBug, giving it a huge trove of data that will allow it to deliver more relevant marketing to users in particular locations.   
The purchase comes as xAd announced another round of funding totaling $42.5m and marks its first acquisition in the world of consumer apps.
WeatherBug competes with the likes of the Weather Channel app from The Weather Company, which is now owned by IBM, and is consistently ranking w