Women’s World Cup: where are all the prize promotions?

On Friday night the Women’s World Cup kicked off with host nation France playing South Korea at Parc des Princes (France won 4-0). On Saturday morning I was in my local Sainsbury’s. Admittedly I was in a hurry and didn’t have time to scour every aisle, but in the 20 minutes or so I was in there I didn’t see a single prize promotion tied to the Women’s World Cup. In fact, I didn’t notice any Women’s World Cup-related promotions at all.
Was I surprised? No