WKD reinvents as it looks to become 'a memorable icon'

Alcopop brand WKD has rebranded ahead of its 20th anniversary as it looks to drive relevancy for today's 18 to 24 year-old agency. 
WKD, which is owned by SHS Drinks, found via research that there was a big gap in consumer interests and demands since the brand launched in 1996. To address this WKD turned to brand design agency Jones Knowles Ritchie (Jkr) to create a new look and feel that would engage its target audience. 
Jkr created a central design conc