With its Yahoo purchase, Verizon is creating an ad stack to rival Facebook and Google

AOL-owner Verizon Wireless has this morning (25 July) confirmed it is to purchase fellow early internet pioneer Yahoo for a deal worth $4.83bn, which means the company will have shelled out close to $10bn on digital advertising companies in just under a year.
The union of AOL and Yahoo has long been speculated upon (it was first mooted as far back as five years ago), but the current circumstances are hardly those anticipated by Yahoo chief executive Marissa Mayer, who is set to walk away fr