Wire Media rebrands as Wire and gets Gerry Farrell on board to cultivate young creatives

Glasgow-based agency Wire is evolving its brand with a complete relaunch encompassing its new strategic approach, a slew of senior hires, fresh branding and website.
Emphasising the agency's ambition is the creation of a creative board led by former Leith creative director and The Drum contributor Gerry Farrell (he talks about what youngsters can learn from veterans here). He is tasked with cultivating young talent at the agency.
Underlining the shake-up, which among other things, has seen the s