Why your brand should hire a chief science officer

The C-suite is getting a lot bigger these days. After the chief executive and the finance chief, now add chief innovation officers, chief information officers, chief content officers and chief revenue officers.
The creation of these senior-level new roles are a response to demand produced by new disciplines, challenges and business opportunities. So it’s no surprise that we are also witnessing the emergence of the chief science officer.
The chief science officer, or CSO, used to be a role