Why we need to think of our digital experiences as products

Great digital experiences will provide a meaningful financial return. Everyone in the digital space believes that sentiment to be true, but it is one we struggle to quantify.  In most instances, the impact is masked by a thousand other factors because the link is not as direct as we wish it to be. Occasionally, though, a new digital product comes along with such a unique and compelling experience, the financial linkage becomes readily apparent.  
Pokémon Go is just that product.