Why video will eclipse search and display advertising within the next five years

Over 90 per cent of media professionals believe video advertising will overtake static ads in terms of media spend within the next five years, as social media consumption becomes increasingly animated on platforms such as Facebook and Snapchat, according to research.
These were the findings published today (1 September), in a study from ExchangeWire Research which also observed that 42 per cent of media owners and 36 per cent of media buyers participating in the study forecast tha