Why the future of digital asset management is mobile

Digital asset management (DAM) is already established as a must-have in sales and marketing. Indeed, DAM has become the veritable beating heart of the marketing ecosystem, where internal teams and third party partners can access and use the brand guidelines and marketing materials they need at any time, anywhere.
But now powerful new influences are coming into play to boost sales and marketing performance yet further – the rapid adoption of the enterprise mobility principle and the dynamic