Why the burgeoning tech collaboration between China and the UK is only in its infancy

Brand-owners, media agencies, and tech startups are increasing pivoting towards a Chinese market which boasts a growing middle-class, rising affluence and increasingly tech-savvy consumers. China is also rapidly emerging as a tech innovator in its own right. Already home to leading global tech giants such as Baidu, Alibaba, Tencent, Huawei and Xiaomi, China has a vibrant tech startup ecosystem and is experiencing a boom in VC tech investment, with US$37.2Bn of capital invested into tech start-up