Why the ad fraud conundrum won’t be ending anytime soon

When reading headlines about digital ad fraud, you’d have to conclude the sky is falling.  But the reality? Advertisers aren’t really freaking out about digital ad fraud to the tune of $7bn, or not nearly as much as the echo chamber would have you believe.
Of course nonhuman traffic and other forms of deception are shameful, but are key industry stakeholders really that bothered about it? The dirty little secret is that there are too many stakeholders in the digital ecosystem ma