Why smart marketers are pressing pause in the ‘always on’ age

Content has enjoyed a long and illustrious reign. Since Bill Gates famously proclaimed 'content is king' two decades ago, brands have been falling over themselves to uphold and embody the principles of this new era: content, content and more content.
Now we’re oversaturated with brands on social media. In their efforts to recreate the magic of Oreo’s 'Dunk in the Dark' Super Bowl moment, brands have been pumping out far too much content. Their output ranges from mildly interesting, t