Why Nescafe is deepening its ties with Facebook

Nestle-owned Nescafe is not letting the troubles Facebook has encountered over the past few months deter it from investing more budget into the social network as the coffee-brand forges ahead with its ambitious e-commerce plans.
Advertiser confidence in Facebook has been arguably waning, not least because of the news that the self-described “video company” had been mismeasuring some basic statistics around viewing behaviour. But beyond that error, chief executive Mark Zuckerberg plan