03-10-2016 22:18 via thedrum.com

Why Madison Avenue and Silicon Valley are co-dependent

At IAB Mixx last week, Nick Law, global chief creative officer at R/GA, pointed to Madison Avenue, which tends to have great nostalgia for the simpler time embodied in Mad Men, and Silicon Valley, which, like the HBO series of the same name, is on the other end of the spectrum, looking toward the future with a “crazy utopian view.”
“No one is in the present,” Law said. “These are very different cultures.”
But, funny enough, the two need each other because crea
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