Why interactive content is a vital marketing tool during economic uncertainty

What can marketers do now that their budgets have been squeezed? It’s  become imperative for marketers to deliver the right content to their audience from the get go. For The Drum's Content Marketing in Focus, Sara R. Moulton (head of content, Playable) writes that interactive content can help marketers drive more concentrated customer engagement and help businesses gain a competitive advantage.
Consumer budgets are tightening amidst economic uncertainty. And since consumers have less