Why Ford and I Love NY partnered with 'Escape the Room'

As a major car company, it's not always easy to market a new vehicle launch, especially in a congested city like New York. Since so many New Yorkers commute from a driveable suburb, it's still important to reach them. Going beyond TV, video and even the web altogether is extremely important to create an experience that people will want to share.
To show off the new technology and features of the 207 Ford Escape, the Detroit-based car manufacturer partnered with Escape the Room. The popular activ