Why ecommerce marketers should be experimenting with formats and working with creative partners

TV advertising has returned as a desirable marketing format post-pandemic. New research from Thinkbox shares why it’s proving so successful, its cost efficiency and how marketers can embrace this change.
With the pandemic exacerbating the rise of e-commerce, online businesses are increasingly turning to TV to scale up their growth.
As part of The Drum’s ‘The evolution of e-commerce’ Deep Dive, Thinkbox’s research and planning director Matt Hill suggests e-commerce m