Why brands will continue to break up with AORs to date startups instead

There were a number of reasons why Brian Osborn—Yelp’s VP of consumer marketing—decided in the fall of 2015 to stay with a small, feisty startup rather than a traditional ad agency to continue Yelp’s first national television campaign for the review website and app.
Osborn was already a fan of John Reid, a veteran of Crispin, Porter + Bogusky and BSSP and co-founder of the just-launched San Francisco based shop Reid Sheehan Latimer+Crew (RSL+Crew). 
And just as signi