Why animated content is giving brands like Aviva the edge online

Brands that are using animated content can “stand out amidst the cluttered content jungle,” according to creative agency Gorilla Gorilla after it conducted a survey amongst 220 of the UK’s biggest brands.
Looking at five best-practice criteria including; ‘narrative idea and script’, ‘memorability and emotional connection’ and ‘brand consistency’, a panel of judges concluded that Google, Apple, Facebook and Dropbox were the brands best using t