Why advertisers are embarking on a process of 'media transformation'

Today’s CMOs are not solely marketers; they are also, critically, transformers. Many are highly engaged in responding to the impact the digital economy is making on their business, and the way it’s affecting go-to-market strategies.
This has been a key topic within our Chief Digital Officer Forum and CMO Forum for at least the last two years. And no wonder, because the process of digital transformation is vital to the future health of both brands and businesses.
Much is written about