When consumer loyalty is fragile, nudge, don’t push

Behavioral science and psychology contain a treasure trove of information for advertisers. Here, Samuel Hughes, senior strategist at Evoke Mind+Matter, runs through 3 cognitive biases every marketer should know.
During a recession, consumers do not simply ‘trade down’ for cheaper equivalent products across the board, but consumer loyalty does become more fragile as we reevaluate purchasing decisions. Understanding consumer decision-making and behavior in this context is essential. Be