WhatsApp’s 3D billboard touts privacy features

WhatsApp has taken over Piccadilly Lights, Twitch and Roblox in the final phase of its global brand campaign to highlight the messaging app’s privacy features.
The campaign is culminating with a week-long 3D activation in London, alongside a privacy-focused minigame on Twitch, in-game advertising in Roblox and a media partnership with Hearst and The Players’ Tribune.
Vivian Odior, global head of brand at WhatsApp, said: “Following the introduction of three new fe