WhatsApp becomes the latest Facebook-owned platform to clone Snapchat's Stories feature

WhatsApp is experimenting with a new feature similar to Snapchat Stories as Facebook continues its push to drive video ad revenue across its owned platforms.
The new 'Status' feature allows users to share mood-setting pictures and videos overlaid with various custom elements such as emojis before the content disappears 24 hours later.
In the beta of the new feature users now have a tab called ‘Status’ which sits between ‘Chats’ and ‘Calls'. The new tab goes beyond t