What will be the top 5 content marketing trends of 2023?

Gavin Jordan is the publishing manager of Open Mic – The Drum’s self-publishing content marketing platform. For The Drum’s Content Marketing in Focus, he predicts the most likely content marketing trends for 2023, and how marketers can tackle them head-on.
 
In 1999, Jeff Cannon wrote, “In content marketing, content is created to provide consumers with the information they seek.”
Almost a quarter of a century on, it's amazing how many content marketers still fa