What problem do you want to solve? A challenge for all creatives in 2017

2016 has been full of fun little surprises for us all. As professional marketers that are supposed to be trained to understand customers, we really should have known better. We’re Guardian-reading Netflix subscribers who only pick up a copy of the Daily Mail to see if our ads are in there (unless we work for Lego). We need to wake up, pay attention and think. It’s already too late to save the present – but we need to think about the future.
The first surprise, Brexit, has now b