What did Black Friday teach us B2B’ers?

We all marvelled at the more than $1bn spent in the first five minutes during Singles Day a few weeks ago and may have even jumped on Black Friday deals at the end of last week.
In amongst all the hype around how profitable or sustainable this all is, however, it raises an important question for me: Is the B2B world missing a trick by not getting involved or creating it's own shopping ‘peaks’?
Here’s what I think.
You can get in on the action (but not everyone)
I have seen a nu