Web2’s advertising risks will be amplified in the metaverse: here’s how to prepare

GroupM’s Alex Thomas offers up advice for brands venturing into the new frontier of web3.
Ever since Mark Zuckerberg rebranded Facebook to Meta in 2021, there has been a surge of interest in the metaverse. Thought leaders and media pundits have clamored to voice their perspectives on the virtual world designed to drive social connection through interactive experiences. Much of the coverage has been positive, building the hype around the metaverse and all the possibiliti