Waypoint Predictor: what does 2017 hold for online PR, media, CRO, integrated communications, DM and mobile?

Earlier this week The Drum Network and Waypoint Partners launched the Waypoint Predictor in which a number of agency leaders from a range of agency and business types outlined what they thought was going to be happening in their sector in 2017.
In part two it is the turn of agency owners from the worlds of online PR, media, conversion rate optimisation, global integrated communications, direct marketing and mobile to offer up their views on what the next year will hold for them.