Walmart gets into online entertainment with ad-supported TV and movie streaming services

US retailer, and owner of Asda in the UK, Walmart has launched its own TV and movie streaming service, that will be supported by pre- and mid-roll advertising rather than a subscription fee.
VuDu Movies on Us builds on an existing offer on the VuDu platform, which Walmart bought in 2010. Until now, users have been able to rent or buy films and TV programmes but has failed to maintain its position amid the rise of Netflix and Amazon Video.
While its entry into streaming will place it closer to th