Volvic pulls ad campaign amid concerns of Orange Order association

Volvic has had to pull an advertising campaign from Scotland, Northern Ireland and Republic of Ireland over concerns that the “Orange and Proud” line used in its posters could offend Catholics.
The Danone-owned mineral water brand launched a marketing campaign to promote its new orange flavoured drink which featured posters with a smiling model with ginger hair holding a bottle of water.
The “Orange and Proud” wording in the posters caused the French company to rethink it