Virgin Media’s tribute to Usain Bolt shows what 9.58 seconds feels like

Ahead of next month’s Olympics in Rio, Virgin Media has rolled out a video starring Olympic sprinter Usain Bolt that aims to show viewers what 9.58 seconds feels like, the amount of time it took Bolt to break the 100m world record in 2009.
Created by BBH London, the video features a number of segments that each last 9.58 seconds, all of which showcase different aspects of Bolt’s life - such as his intense training schedule, adoring fans, his “superhero” status as the fast