Vice Media’s CEO wants to build a native ad lab to fix mobile monetisation conundrum

Shane Smith, Vice Media’s chief executive, wants to build an in-house native ad team similar to the one he set up for its TV network in an attempt to use those learnings to finally monetise mobile effectively.
The youth-focused media channel was one of the early pioneers in the native ad game but has found mobile much harder to tackle than its other mediums. Most recently, the business has taken its “pre spots and dots” advertising, as Smith calls it, to TV. This has